Protein Facts
The research done by Godrej Jersey and Karvy Insights highlights the protein awareness among the population,
and the lack of predisposition of consumers towards dairy and dairy products.

Believe protein requirement will be fulfilled by consuming dairy products

‘Milk consumers’ are observed protein sufficient

of the adults covered in the survey are protein deficient

Association of milk as a protein source

of the consumers are unaware of basic daily protein requirement

Protein Awareness Index
While Hyderabad stood out at the top with 68% of the consumers being aware of their protein requirement, Bengaluru came at the bottom with a measly 5% of the consumers having awareness.
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