Creamline Dairy Products Limited (CDPL)
As a Brand, our journey began 34 years ago as a milk business. Soon, it became a household name and a popular dairy brand.As the years flew by, Jersey grew rapidly adding more and more exciting milk products to its range. With this evolution of brand in mind, and its recent association with iconic brand Godrej, Jersey started out on the path of forging a new, improved brand identity. The new design language flows from the brand’s decades-strong legacy, while incorporating the promise of trust and good quality personified for over a century by Godrej. Jersey is now Godrej Jersey.
The popular and much-loved cow pattern from milk packaging has been retained albeit modified to showcase our products in a more modern and clutter-free manner. Further, the cow pattern has been extended across the product range for consistent visual identity. The over-all ‘feel’ of the new design language is fresh, contemporary and reflective of our rich legacy.
Our Journey Started here
In 1986, Jersey started with its milk business. Jersey logo with a picture of cow on it, became a household brand and started expanding.
5th April 1990 first factory inaugurated. Launched Jersey flavored milk.
Initial trails of pouched milk.
Launched Ice cream Business.
Godrej Agrovert on Board with majority stake
Launched first TV Campaign for Jersey Curd
Jersey Thickshakes in 3 Flavours
Launched Recharge - an energy refreshment drink.
Now we are here
In 2020, Jersey relaunched as Godrej Jersey with new logo and pack design
While all the dairies are ISO 22000 certified, the powder plant also has a certification from Export Inspection Agency qualifying the `Jersey’ products for exports. The combined processing capacity of milk & milk products is 9.76 LLPD which includes 1.50 LLPD of drying facility at Ongole, A.P.The company markets its products through a well laid distribution network comprising of distributors, agents, parlors and exclusive franchise outlets.
More than 6500 agents currently sell the milk and milk products of Creamline. Its cultured milk products consisting of Curd, Lassi and Butter Milk has, within a short span of time, captured a significant market share and enjoys a high brand equity amongst the consumers.
CDPL constantly endeavors to delight its customer ranging from household to HORECA and prestigious institutions with its quality of products and continuous innovation.
CDPL became a subsidiary of M/s Godrej Agrovet Limited, the largest manufacturer of animal feed in the country, after having acquired a majority stake of more than 51% equity in December 2015. CDPL is now strategically positioned to fully leverage the potential and function as an end to end provider in the entire agri value chain.
The company has chalked out ambitious growth plans both organic and inorganic, while also expanding its product portfolio with more value added products